anyone who knows me can attest to my denim obsession. i'm always on the hunt for another pair despite the fact that my overstuffed "jeans drawer" recently broke...oops. it did force me to go through my collection and toss out what i don't need (including some pairs that were at least six years old) and in the process, i realized just how over-saturated the denim market is. you almost have to be as obsessive as me to know what really works, what to avoid, and what to spend. however, one brand is here to change that: industry standard, which launched today. designed in new york and made in L.A., industry standard takes the anxiety out of the process. its founder, nicole najafi, works directly with a factory so that a) she could ensure an absolutely perfect fit and b) she cuts outs the middle man, so prices range between $95-105. compared to a lot of brands of equal luxury, that's a steal.
while i haven't seen the jeans in person, the industry standard instagram has given us a glimpse of just how flattering they are. they are the ultimate basic, free of labels, crazy stitching, or unnatural finishes. they are exactly what jeans are supposed to be: chic, supremely wearable and understated. i've been searching for a good high-waisted style, and i think i found them in the margot high rise.