November 8, 2010

the blogosphere


{photo via the glamourai}

as a journalism major, i'm supposed to know a lot about being biased. as in, i am never, ever, ever supposed to have this word associated with my name under any circumstances. but you see, i'm a future fashion journalist, and having a strong opinion is what makes someone great at this profession. {ideally, i'll have my own opinion column where i'll discuss my favorite trends, secret beauty products, street style, and lots of other lovely things i will declare my totally-biased love for.}

so, yes, i will be a little biased when i talk about the event pictured here -- coach's holiday 2010 blogger campaign. while i do enjoy coach from time to time, this post isn't really about the brand. rather, i'm writing about the theme of this event: BLOGGERS.

coach, a major heritage accessories label that everyone knows of, has dedicated an entire season--the holiday season, no less--to bloggers!!! as a blogger myself, i must admit i'm very excited (here comes the bias). for the past few years, fashion bloggers in particular have gained an almost guru-like status for sharing their creative, honest love of fashion with the world. these men and women have lived their entire lives loving style and fashion and art and culture and glamour all on their own, and they're finally being recognized.

i've come up with a nice comparison here: these featured bloggers are to the rest of the fashion world what 8th graders in pale pink ugg boots were to me and the rest of the girls in my class in the winter of 2004. they are ahead of the trends, always appear effortless, have seemingly endless closets (i'm envisioning narnia-esque wardrobes that lead to barney's and bergdorf's rather than the mythical f0rest), and an equal amount of class. and all you can say about it is it's not fair!! how do they do it? how can i be like them?! how can i go on living my much-less-glamourous life! and then you feel dramatic and simply must stop the theatrics.

but let it serve as inspiration for you. bloggers have become a big deal. they're speaking at fashion conferences, collaborating with designers, being recognized in Forbes and The New York Times, receiving awards (oh hey emily schuman, bloggie's 2010 'best fashion blog'), and have really just become huge influences for the fashion world. if you aren't a dedicated follower like me (i read countless daily), this should motivate you to find some sites you love! i can assure you i would trust jane, rumi, tavi, scott, and kelly with advice on what to wear this season before any designer or brand. check out some of their blogs to find some inspiration, and keep up with what's next in fashion!

II emily


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